Date: 25 February Friday 2011

Place: İstanbul Modern

The founder of Vitra Design Museum and the Chairman of the Vitra Design Foundation Alexander von Vegesack, IKEA designer Sigga Heimis, the founder of London-based Architecture+Design studio Sevil Peach and the former Design Director of Hermès Gabriele Pezzini, came to Istanbul as guests of the Design Biennial for a special meeting.

These four names, who stand out with their institutional success in design, discussed the question “Why Design?” and answered participants’ questions at Istanbul Modern on 25 February. About 270 people, including academicians, directors of professional associations, designers and students, attended to the seminar.